TY  - BOOK
AU  - Andrews,J.Craig
AU  - Shimp,Terence A.
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9781337282659
U1  - 658.802 23
PY  - 2018///
CY  - Boston, MA
PB  - Cengage
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Previous edition: 2013; Includes bibliographical references and index
ER  -