TY  - BOOK
AU  - Wright,Len Tiu
AU  - Moutinho,Luiz
AU  - Stone,Merlin
AU  - Bagozzi,Richard P.
TI  - The Routledge companion to marketing research
T2  - Routledge companions in business, management and accounting
SN  - 9780367694319
U1  - 658.83 
PY  - 2021///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -