Impact of ICTs on event management and marketing  [electronic resource] / 
 Impact of information and communications technology on event management and marketing. 
Kemal Birdir, Sevda Birdir, Ali Dalgic, and Derya Toksoz, editors. 
 - 23 PDFs (357 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1. Which key factors will be effective in the success of festivals?: an evaluation in the context of information and communication technology -- Chapter 2. Web revolution and events: development and progress -- Chapter 3. Marketing innovations in industry 4.0 and their impacts on events marketing -- Chapter 4. Emerging technologies at the events -- Chapter 5. The integration of social media into event tourism -- Chapter 6. Importance of ICT in human resources management and evaluation in terms of events -- Chapter 7. Management and marketing events in a digital era: opportunities and challenges -- Chapter 8. Digital art events and digital art museums -- Chapter 9. Social media and events: before, during, and after -- Chapter 10. New trends in event marketing -- Chapter 11. Virtual reality for better event planning and management -- Chapter 12. Artificial intelligence applications for event management and marketing -- Chapter 13. New event trends as a tool of digital marketing communication -- Chapter 14. Applying industry 4.0 on management of gastronomy events -- Chapter 15. The role of social media in event marketing: outcomes for practitioners and participants -- Chapter 16. Effective use of website in large-scale event marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair. 
<br/><br/> Online version restricted to NUS staff and students only through NUSNET. 
<br/><br/> "This book explores the impact of new information and communications technologies on event management and marketing"-- 
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<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Internet connectivity; World Wide Web browser. 
<br/><br/><label>ISBN: </label>9781799849551 
<br/><br/><label>Standard No.: </label>10.4018/978-1-7998-4954-4  doi 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Planning--Technological innovations.<br/>Special events--Marketing--Technological innovations.