TY  - BOOK
AU  - Campos,Ana Claudia
AU  - Almeida,Sofia
ED  - IGI Global,
TI  - Global perspectives on strategic storytelling in destination marketing
SN  - 9781668434383
U1  - 910.688 23
PY  - 2022///
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
PB  - IGI Global
KW  - Place marketing
KW  - Tourism
KW  - Marketing
KW  - Digital storytelling
N1  - Includes bibliographical references and index; Restricted to subscribers or individual electronic text purchasers; Also available in print
UR  - https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-3436-9
ER  -