TY  - BOOK
AU  - Kazi,Baha Uddin
AU  - Shaikh,Md Sadeque Imam
AU  - Munna,Afzal Sayed
ED  - IGI Global,
TI  - Contemporary approaches of digital marketing and the role of machine intelligence
SN  - 9781668477373
U1  - 658.84 23
PY  - 2023///
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
PB  - IGI Global
KW  - Internet marketing
KW  - Marketing
KW  - Technological innovations
KW  - Artificial intelligence
KW  - Economic aspects
KW  - Electronic books
N1  - Includes bibliographical references and index; Restricted to subscribers or individual electronic text purchasers; Also available in print
UR  - https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-7735-9
ER  -