TY  - BOOK
AU  - Bansal,Rohit
AU  - Qalati,Sikandar Ali
AU  - Chakir,Aziza
ED  - IGI Global,
TI  - Influencer marketing applications within the metaverse
SN  - 9781668489000
U1  - 658.8/72 23
PY  - 2023///
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
PB  - IGI Global
KW  - Internet marketing
KW  - Big data
KW  - Metaverse
N1  - Includes bibliographical references and index; Restricted to subscribers or individual electronic text purchasers; Also available in print
UR  - https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8898-0
ER  -