Hair, Joseph F.,  Jr.,  1944- <br/><br/>
Essentials of marketing analytics :  2024 release / 
Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University. 
 - International student edition. 
 - xviii, 473 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>97812669316288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAI 2024