Beverland, Michael, <br/><br/>
Brand management :  co-creating meaningful brands / 
Michael Beverland, Pinar Cankurtaran. 
 - Third edition. 
 - xx, 415 pages :  color illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781529616972 9781529616989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / BEV 2024