TY  - BOOK
AU  - Loken,Barbara
AU  - Ahluwalia,Rohini
AU  - Houston,Michael J.
TI  - Brands and brand management: contemporary research perspectives 
T2  - Marketing and consumer psychology series
SN  - 9781138882706
U1  - 658.827 
PY  - 2015///
CY  - New York, London
PB  - Psychology Press, Taylor & francis Group
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -