Blythe, Jim, <br/><br/>
Essentials of marketing / 
Jane Martin, University of Chester, Jim Blythe, University of Westminster. 
 - Eighth edition. 
 - xix, 361 pages :  illustrations (colour) ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292429533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior<br/>Market segmentation.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY 2023