Getz, Donald, 1949-

Event studies : theory and management for planned events / Donald Getz and Stephen J. Page. - Fifth edition. - 1 online resource (xx, 498 pages) : illustrations. - Events Management Series . - Events management series. .

Includes bibliographical references and index.

9781003814085


Special events--Management.
Special events--Planning.
Special events--Research.


Electronic books.

394.2