@book{191722,
	author = {Moriarty, Sandra E. and Mitchell, Nancy,},
	title = {Advertising & IMC :},
	publisher = {Pearson,},
	year = {[2019]},
	address = {Harlow, England :},
	edition = {Global edition},
	url = {https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3777446}
}