Moriarty, Sandra E. <br/><br/>
Advertising & IMC :  principles & practice / 
 Advertising and IMC 
Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota. 
 - Global edition Eleventh edition. 
 - 1 online resource :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292262147 1292262141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1