TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wood,Charles
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9781292262147
U1  - 659.1 23
PY  - 2019///]
CY  - Harlow, England
PB  - Pearson
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3777446
ER  -