@book{191748,
	author = {Trott, Paul,},
	title = {Innovation management and new product development /},
	publisher = {Pearson Education, Limited,},
	year = {2021.},
	address = {Harlow, United Kingdom :},
	url = {https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3777573}
}