TY  - BOOK
AU  - Trott,Paul
TI  - Innovation management and new product development
SN  - 9781292251547
U1  - 658.5/75 23
PY  - 2021///
CY  - Harlow, United Kingdom
PB  - Pearson Education, Limited
KW  - Technological innovations
KW  - Management
KW  - Industrial management
KW  - Product management
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3777573
ER  -