@book{191750,
	author = {Farris, Paul, and Bendle, Neil,},
	title = {Marketing metrics :},
	publisher = {Pearson FT Press},
	year = {2020.},
	url = {https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3785440}
}