TY  - BOOK
AU  - Farris,Paul
AU  - Bendle,Neil
AU  - Pfeifer,Phillip E.
AU  - Reibstein,David
TI  - Marketing metrics: the manager's guide to measuring marketing performance 
SN  - 9780136755241
U1  - 658.8/3 22
PY  - 2020///
PB  - Pearson FT Press
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3785440
ER  -