Strategies and tools for managing connected consumers /
Ree C. Ho, editor.
- 26 PDFs (365 pages)
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Mode of access: World Wide Web.
9781522596998
10.4018/978-1-5225-9697-4 doi
Electronic commerce.
Social media--Economic aspects.
Customer relations.
658.8/72