Strategies and tools for managing connected consumers / Ree C. Ho, editor. - 26 PDFs (365 pages)

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.




Mode of access: World Wide Web.

9781522596998

10.4018/978-1-5225-9697-4 doi


Electronic commerce.
Social media--Economic aspects.
Customer relations.

658.8/72