Influences of social media on consumer decision-making processes in the food and grocery industry / Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, editors. - 19 PDFs (xix, 317 pages)

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.




Mode of access: World Wide Web.

9781668488690

10.4018/978-1-6684-8868-3 doi


Food industry and trade--Internet marketing.
Food industry and trade--Marketing--Technological innovations.
Social media--Influence.
Consumer behavior.


Electronic books.

664.0068/1