TY  - BOOK
AU  - Nozari,Hamed
AU  - Irani,Hamid Reza
ED  - IGI Global,
TI  - Smart and sustainable interactive marketing
SN  - 9798369313404
U1  - 658.800285/63 23
PY  - 2024///
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
PB  - IGI Global
KW  - Marketing
KW  - Technological innovations
KW  - Electronic books
N1  - Includes bibliographical references and index; Restricted to subscribers or individual electronic text purchasers; Also available in print
UR  - https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1339-8
ER  -