@book{191926,
	author = {Grigoriou, Nicholas, and IGI Global,},
	title = {Leveraging AI for effective digital relationship marketing /},
	publisher = {IGI Global,},
	year = {2025.},
	series = {Advances in marketing, customer relationship management, and e-services (AMCRMES) book series},
	address = {Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :},
	url = {https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5340-0}
}