Leveraging AI for effective digital relationship marketing / 
 Leveraging artificial intelligence for effective digital relationship marketing  
José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors. 
 - 21 PDFs (634 pages) 
 - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series .
 - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Restricted to subscribers or individual electronic text purchasers. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9798369353424 
<br/><br/><label>Standard No.: </label>10.4018/979-8-3693-5340-0  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Technological innovations.<br/>Artificial intelligence--Marketing applications.<br/>Marketing research--Technological innovations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.800285