TY  - BOOK
AU  - Grigoriou,Nicholas
AU  - Pires,Paulo Botelho
AU  - Santos,José Duarte
ED  - IGI Global,
TI  - Leveraging AI for effective digital relationship marketing
T2  - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
SN  - 9798369353424
U1  - 658.800285 23
PY  - 2025///
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
PB  - IGI Global
KW  - Customer services
KW  - Technological innovations
KW  - Artificial intelligence
KW  - Marketing applications
KW  - Marketing research
KW  - Electronic books
N1  - Includes bibliographical references and index; Restricted to subscribers or individual electronic text purchasers; Also available in print
UR  - https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5340-0
ER  -