TY  - BOOK
AU  - Singh,Vipin
AU  - Singh,Amrik
AU  - Tyagi,Pankaj Kumar
AU  - Nadda,Vipin
ED  - IGI Global,
TI  - Integrating AI-driven technologies into service marketing
T2  - Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
SN  - 9798369371244
U1  - 658.872 23
PY  - 2024///
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
PB  - IGI Global
KW  - Service industries
KW  - Data processing
KW  - Marketing
KW  - Decision making
KW  - Marketing research
KW  - Econometric models
KW  - Business intelligence
KW  - Artificial intelligence
KW  - Statistical methods
KW  - Electronic books
N1  - Includes bibliographical references and index; Restricted to subscribers or individual electronic text purchasers; Also available in print
UR  - https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7122-0
ER  -