TY  - BOOK
AU  - Parsons,Elizabeth
AU  - Maclaran,Pauline
AU  - Chatzidakis,Andreas
AU  - Ashman,Rachel
TI  - Contemporary issues in marketing and consumer behaviour
SN  - 9781003201151
U1  - 658.8/342 23
PY  - 2023///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Marketing
KW  - Consumer behavior
KW  - Electronic books
UR  - https://ezproxy.taylors.edu.my/login?url=https://www.taylorfrancis.com/books/9781003201151
ER  -