Fotiadis, Thomas,
Marketing and the customer value chain : integrating marketing and supply chain management /
Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou.
- 1 online resource
9780429684883 0429684886 9780429401169 0429401167 9780429684869 042968486X 9780429684876 0429684878
Business logistics.
Marketing.
Electronic books.
658.7