Fotiadis, Thomas,

Marketing and the customer value chain : integrating marketing and supply chain management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou. - 1 online resource

9780429684883 0429684886 9780429401169 0429401167 9780429684869 042968486X 9780429684876 0429684878


Business logistics.
Marketing.


Electronic books.

658.7