Best, Roger J., <br/><br/>
Market-based management :  customer focus & profitable growth / 
Roger Best, Vikas Mittal, Shrihari Sridhar. 
 - 7th edition. 
 - ix, 286 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9798385962426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BES 2022