TY  - BOOK
AU  - Best,Roger J.
AU  - Mittal,Vikas
AU  - Sridhar,Shrihari
TI  - Market-based management: customer focus & profitable growth 
SN  - 9798385962426
U1  - 658.8 
PY  - 2022///
CY  - [Place of publication not identified]
PB  - [Publisher not identified]
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -