Kapferer, Jean-Noël, <br/><br/>
The luxury strategy :  break the rules of marketing to build luxury brands / 
Jean-Noël Kapferer, Vincent Bastien. 
 - Third edition. 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781398624276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries--Marketing<br/>Luxury goods industry<br/>Product management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.8