Feroz, A. Karim, <br/><br/>
Digital analytics for marketing / 
A. Karim Feroz, Gohar F. Khan, and Marshall Sponder. 
 - Second edition. 
 - 1 online resource (xii, 307 pages) :  illustrations. 
 - Mastering Business Analytics Series .
 - Mastering business in Asia. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781003821755 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.8340285