TY  - BOOK
AU  - Gershon,Richard A.
TI  - Digital media and innovation: management and design strategies in communication 
T2  - Media Management and Economics Series
SN  - 9781003860341
U1  - 302.23068 23
PY  - 2024///]
CY  - New York, NY
PB  - Routledge
KW  - Mass media
KW  - Management
KW  - Organizational effectiveness
KW  - Electronic books
N1  - Includes index
UR  - https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=31090761
ER  -