TY  - BOOK
AU  - Babin,Barry J.
AU  - D'Alessandro,Steven
AU  - Winzar,Hume
AU  - Lowe,Ben
AU  - Zikmund,William G.
TI  - Marketing research
SN  - 9780170438964
U1  - 658.83 
PY  - 2020///]
CY  - South Melbourne, Victoria
PB  - Cengage Learning Australia Pty Limited
KW  - Marketing research
N1  - Fifth edition; Includes bibliographical references and index
ER  -