@book{192872,
	author = {Kotler, Philip, and Keller, Kevin Lane,},
	title = {Marketing management /},
	publisher = {Pearson Education, Inc.,},
	year = {[2026]},
	address = {Hoboken, NJ :},
	edition = {Seventeenth edition.},
	url = {https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4180399}
}