Kotler, Philip, <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller, Alexander Chernev. 
 - Seventeenth edition. 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780138076320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.8