TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Chernev,Alexander
TI  - Marketing management
SN  - 9780138076320
U1  - 658.8 23
PY  - 2026///]
CY  - Hoboken, NJ
PB  - Pearson Education, Inc.
KW  - Marketing
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4180399
ER  -