Managing customer-centric strategies in the digital landscape / [edited by] Ree Chan Ho, Taylor's University, Malaysia, Bee Lian Song, MILA University, Malaysia, Poh Kiong Tee, MILA University, Malaysia & Asia Pacific University of Technology and Innovation, Malaysia. - 1 online resource (xxvi, 626 pages)

Includes bibliographical references and index.

9798369356715


Customer relations--Technological innovations.
Customer services--Technological innovations.


Electronic books.

658.8/12