McKee, Steve,  1963- <br/><br/>
Power branding :  leveraging the success of the world's best brands / 
Steve McKee. 
 - First edition. 
 - x, 246 pages ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781137278845 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAC 2014