TY  - BOOK
AU  - McKee,Steve
TI  - Power branding: leveraging the success of the world's best brands 
SN  - 9781137278845 (hardback)
U1  - 658.827 
PY  - 2014///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -