Gardner, Andrea.

30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation / Thirty second seduction by Andrea Gardner. - Emeryville, CA : Seal Press, 2008. - 283 p. ; 21 cm.

"An Imprint of Avalon Publishing Group."

Ch 1. The scholar - Ch 2. The best friend - Ch 3. The fan - Ch 4.The player - Ch 5. The show-off - Ch 6. The dream boat - Ch 7. The romantic - Ch 8. The sneak - Ch 9. The fence mender.

9781580052122 (pbk.) 1580052126 (pbk.)


Women consumers--United States.
Women in advertising--United States.
Marketing--United States.

659.1019 / GAR