@book{203351,
	author = {Percy, Larry,},
	title = {Strategic integrated marketing communications /},
	publisher = {Routledge,},
	year = {2023.},
	address = {London ;},
	edition = {Fourth edition.},
	url = {https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=7192105}
}