TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick,Fiona
TI  - Principles and practices of marketing
SN  - 9781526849540
U1  - 658.8 23
PY  - 2024///]
CY  - Maidenhead
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Case studies
KW  - Electronic books
UR  - https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=7204327
ER  -