Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute). 
 - Fifteenth edition. Global edition 
 - 1 online resource (702 pages) 
<br/><br/><label>ISBN: </label>9781292433165 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.8