TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - Opresnik,Marc O.
TI  - Marketing: an introduction 
SN  - 9781292433165
U1  - 658.8 23
PY  - 2023///
CY  - Harlow
PB  - Pearson Education, Limited
KW  - Electronic books
UR  - https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=6977275
ER  -