TY  - BOOK
AU  - Renvoise,Patrick
AU  - Morin,Christophe
TI  - Neuromarketing: understanding the "buy button" in your customer's brain 
SN  - 9781418570309 (e-book)
U1  - 658.80019 22
PY  - 2007///]
CY  - Nashville, Tennessee
PB  - T. Nelson
KW  - Consumers' preferences
KW  - Marketing
KW  - Psychological aspects
KW  - Neuropsychology
KW  - Neuromarketing
KW  - Electronic books
N1  - Rev. ed. of  the English ed. with title: Neuromarketing. 2002-2005; An earlier English ed. also published with title: Selling to the old brain. 2002-2003; Includes bibliographical references
UR  - https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=5391494
ER  -