Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm. 

 - Eighth edition /  Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende. International student edition. 
 - xxvi, 531 pages :  illustrations (black and white) ;  25 cm 
<br/><br/> This edition also issued in print: 2024.  Previous edition: published as by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 2018.  "This international student edition is for use outside of the U.S."--Front cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI 2024