Boone, Louis E., Contemporary marketing / Louis Boone & David Kurtz. - Twentieth edition. - 432 pages : illustrations Includes bibliographical references and index. ISBN: 9798214041100 £186.00 Standard No.: CIPO000197500 Nat. Bib. No.: GBC523962 bnb Nat. Bib. Agency Control No.: 300524892 Uk Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8