@book{203880,
	author = {Kotler, Philip, and Kartajaya, Hermawan,},
	title = {Marketing 6.0 :},
	publisher = {John Wiley & Sons, Inc.,},
	year = {[2024]},
	address = {Hoboken, New Jersey :},
	url = {https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3753975}
}