TY  - BOOK
AU  - Paulsen,Klaus Sommer
TI  - Integrated storytelling by design: concepts, principles and methods for new narrative dimensions 
SN  - 9781003626251
U1  - 808.543 23
PY  - 2026///]
CY  - New York, London
PB  - Routledge, Taylor & Francis Group
KW  - Storytelling
KW  - Narration (Rhetoric)
KW  - Marketing
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4469598
ER  -