@book{203938,
	author = {Pelsmacker, Patrick de, and Geuens, Maggie,},
	title = {Marketing communications :},
	publisher = {Pearson,},
	year = {2025.},
	address = {Harlow, England ;},
	edition = {Eighth edition.},
	note = {Previous edition: 2021.},
	url = {https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4195105}
}